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Entrepreneur - New Business
Investement Required to Grow Sales
Posted by:
Jeff Dean
on 3/3/2010 10:58:12 AM
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Funding Needed
:
$250k - $500k
Category:
Information Technology (IT)
Website :
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Location :
Bracknell,
All,
United Kingdom
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Description:
The Market - Enabling brands and corporates to move from a single-channel PC-based approach, to a multi-channel world embracing mobile and more.
The Problem - Multi-channel enabling is complex, expensive and difficult.
The Opportunity - Bemoko has developed a proprietary solution that enables brands and corporates to embrace multi-channel distribution simply, cheaply and easily.
Customer Proposition
• Only needs web-standard mark-up.
• Near-zero incremental cost per new channel.
• Time-to-market 60% less than the next-best solution.
Management Team - Nascent management team, with oadmap to completeness.
Current Position
* Product market-ready and market-proven.
* Proven market leadership in technical evaluations.
* Q1 2010 sales >90% of entire 2009 sales.
* Live, revenue-generating customers. Strong commercial
pipeline – value £300k.
The Future - Bemoko is seeking external funding to:
• Close current sales pipeline and build sales growth.
• Grow brand recognition and market presence.
• Build business and commercial infrastructure.
Investor Proposition
• Investors are being offered a significant minority stake in
return for £250,000.
• Exit: trade sale to a media group or systems integrator.
• Bemoko management estimates potential investor multiples of 10-15x over a 3-5 year time horizon.
Economics
• Low and stable fixed costs.
• Near-zero marginal costs.
• Annuity revenue model.
• Forecast EBITDA £2M in year 4.
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