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Entrepreneur - New Business
Media Monitoring Investment Oppportunity in East Africa
Posted by:
Tonya Khoury
on 11/27/2011 9:36:09 AM
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Funding Needed
:
$100k - $250k
Category:
Media / Communication & Networking
Website :
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Location :
Kampala,
All,
Uganda
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Description:
A media monitor that is a manageable, scalable business model pioneered by competent and passionate African people, supported by Global Expertise and backed by upstanding reputable investor/s with entrepreneurial vision
DDI has an opportunity to annex the East African market using a set of anchor clients. The purpose of this business plan is to outline Uganda as a prospective outlet for the Ebquity Print and Broadcast Porfolio Product.
Uganda’s print and television markets are small and manageable. Radio is the largest market and carries the biggest revenue spend. The lack of competitor products and the current cost of the competitor product to market, makes this a very attractive foothold into East Africa.
Upon getting the model working in Uganda, the model can literally be copy paste across to East Africa as a whole.
After extensive market research in the Ugandan region, many clients have agreed to subscribe to the service on an annual contract. Currently the market is being charged 5% of media spend. Based on this, DDI will be profitable within the first four to six months from set up.
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